Selective Professional
Welcome to Selective Professional Malta! Selective Professional, 100% made in Italy, with over 30 years of experience in professional haircare, is now here to transform your salon experience.
Florence – the heart of art, tradition, and innovation. Selective Professional brings the essence of Italian excellence to Malta, combining nature, science, and beauty to create outstanding haircare solutions.
For women who seek reliability, loyalty, and stability in their beauty routine, Selective Professional offers top-tier solutions for every hair type. From silky smooth strands to defined, bouncy curls – we’ve got you covered.
Whether you’re a hairstylist looking for top-quality professional products or a customer searching for haircare solutions you can trust, Selective Professional is here for you.
Every product is a blend of:
- High-quality ingredients
- Italian elegance
- Proven effectiveness
Confidence Starts with the Perfect Hair Day
A great hairstyle is more than just beauty – it’s self-expression, empowerment, and confidence in every step. With Selective Professional, your hair will always look its best. Our professional formulas nourish, repair, and protect every strand, enhancing your unique style.
- Natural ingredients
- Premium quality
- Vibrant, lasting colors
Unleash your authentic beauty with us!
ONCARE
A MANIFESTO FOR BEAUTY.
The complete Treatment line which includes and takes care of any hair types, to satisfy all the hairdressers’ needs.
With ONCARE all the essential rituals of hair care are taken into account, focusing on the customer’s wellness and health.
The declaration of love to wellness and naturalness.
The Selective Professional formulas respect the hair structure and the scalp, treating and detoxing hair day after day. The silky textures wrap hair, clean and smooth it, exalting its natural beauty. The selected scents delight the professional and client’s experience, the soft design evokes the gentleness of ONCARE.
All the cleansing treatments are formulated without SLES or SLS.
Freedom in simplicity.
ONcare Black
Specific for blonde and damaged hair.

PLUS
- GENTLY CLEANS
- PURIFIES AND DETOXIFIES the scalp
- REPAIRS stressed hair fibers
- BALANCES the natural pH
- REVITALIZES dull and lifeless hair
- PROTECTS against oxidative stress
ONcare Scalp
ONCARE Scalp a combination of nature and health, to restore the scalp wellness while respecting its microbiome.
The specific line for a balanced scalp, that features rich textures, minerals, scientifically-tested extract and efficient formulas re-elaborating sea ingredients, to offer outstanding, tactile experiences.
Perfect to rebalance the scalp, boost the cellular renewal, strengthen the scalp defense and improve the brilliance and look of hair.
PLUS
- REBALANCE and decongests the scalp
- BOOST the cellular renewal, strengthen the scalp defense
- IMPROVE the brilliance and look of hair
From the simplicity of the hemp plant comes Hemp, the innovative vegan, cruelty free and environmentally responsible range. Ideal for any type of hair structure, especially for dry and damaged hair, Hemp is distinguished by its functional and performing active ingredients and for its extreme ability to hydrate, elasticize and progressively brighten hair.
The uniqueness and variety of sensory textures, combined with the sweet, sophisticated fragrance that engages the senses in an authentic journey, make Hemp the conscious hair care choice. A complete SLES- and SLS-free, SILICONE-free , and WATERLESS range, whose products can be used as the basis for a hair care routine or as a complement to a more elaborate routine.
PLUS
- HYDRATES extremely dry, lifeless and dull hair
- NOURISHES IN DEPTH preserving the optimal level of hydration
- FORTIFIES giving the hair elasticity, body and extreme gloss
ONcare Smooth
ONCARE Smooth control and a mirror effect for long and smooth hair.
THE INSTANT TRANSFORMATION FOR LENGTHS.
ONCARE Smooth control and a mirror-effect for long and smooth hair.
The range created to restore strength and resistance to smooth, unruly and extra-long hair fibers, which miss shininess and hydration.
The formula combines specific oils to rehydrate, highlight and energize hair structures. An ideal treatment to amplify and extend the beauty and resilience of lengths.
PLUS
- RESTORES the optimal nutrient level inside the stem, safe hair lengths without resorting to sharp cuts
- PRESERVERS the natural beauty of the hair thanks to the addition of specific protective filters
- COMPLETES and MAXIMIZES the wellness course carried out in the salon, for hair even more sensational hair, with a silky and bright effect
ONcare Curllover
The professional treatment is created to nourish and define curly hair
The professional treatment is created to nourish and define curly hair
CURLLOVER nourishes the hair fibre intensely, leaving curls soft and shiny, it reduces frizz effect and defines every type of curl, enhancing the natural shape. The result is immediate and the curls are perfect thanks to the properties of the distintive extract linseed and chia seed, boosts the effectiveness of the formula. CURLLOVER is ideal for wavy and curly hair that seems dry and dull and needs to keep frizz effect and volume under control.
PLUS
- VOLUME under control
- NUTRITION anti-frizz effect
- DEFINITION it reactivates the natural shape of the curls
- ELASTICITY extreme for perfect styling
ONcare Daily
Specific line for the daily hydration
THE AMAZING HYDRATION.
ONCARE Daily the tailored hydration for all hair types.
An extremely hydrating range, perfect to nourish deeply, strengthen the hair structure and assure soft and bright hair.
The iconic formula includes Pequi, Jojoba and Avocado, three light and natural oils to free your hair from dryness, thinning and weakness. Recommended for a frequent use, this hydration ritual doesn’t alter the features of the scalp.
PLUS
- PREVENTS the damages caused by dryness and dehydration
- RESTORES the optimal level of nutrients elements within the hair shaft
- PRESERVES the hair natural beauty